JADE SEAL PRODUCTIONS

Having reviewed your creative, I am very comfortable saying that this project is entirely in our wheelhouse. I am a flexible director and producer who is comfortable with dialog based pieces with stylized b-roll, I have worked with children on many occasions, and my tabletop chops are up to the task. I also edit my own work, meaning that as we go through the detailed instructions and safety minutia, I will be thinking from both the director's and editor's chairs to ensure we don't miss a beat and are always covered. And in the event I don't end up handling your graphics personally, my motion graphics experience will ensure that whoever ends up with that work will inherit footage shot thoughtfully from the perspective of a fellow motion designer.

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In short, I will have my hand in every pie. This will make the process as seamless as it is cohesive, and it will make communication responsive and turnaround times quick.

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I propose the shoot be broken down into two days: dialog and tabletop. 

 

During day one, we will shoot the nurse's instructions to the parents in a minimal, stylized medical exam room. When edited down, this will serve as the narrative backbone of the piece. Shooting this as a direct address as mentioned in the deck will certainly establish a connection with the viewer, but it may also be good to include the nurse character on screen when we introduce our parents and baby. I feel framing this as a conversation inclusive of the parents will help achieve the empathetic and supportive approach highlighted in your deck.

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On day two, we will shoot the tabletop sections that will comprise the majority of the video in the same minimal exam room set, with the baby on a table for which the exam table paper could change color per module if we choose to complement the graphics with dynamic backgrounds as indicated in your creative. Mockups of the graphics to be employed will be present on set, and careful attention will be paid to leaving the necessary negative space in frame to accommodate the complementary graphics and animation. In order to maximize angles captured and minimize the time necessary to have the infants on set, we will have one camera dedicated to a high angle as noted in the creative, and two other roaming cameras set to grab more detailed angles of the same action. This will ensure precise and dynamic coverage that will hold the audience's attention without putting an undue burden on the babies.

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The lighting will be handled with LEDs where possible, minimizing heat output for the safety and comfort of the babies. It will come from large, soft, diffuse, natural-feeling sources and use a subtle but significant contrast ratio, calling to mind a spring day even in the context of the exam room, a place many find sterile and unappealing in real life. The hope here is that if the video can make something like an exam room feel comforting, it will give parents the confidence to believe they can administer an injection to their infant in a supportive and comforting way.